We own the weather category and produce the most relevant weather information platforms in the market. We therefore have incredible reach:
- GLOBAL PLATFORM MONTHLY AVERAGE REACH 40 MILLION (28 MILLION CANADIAN)
- #1 RANKED APP IN THE NEWS/INFORMATION CATEGORY
- SOCIAL MEDIA MONTHLY AVERAGE REACH 44 MILLION
- RANKED #16 WITHIN IPSOS REID'S ANNUAL MOST INFLUENTIAL BRAND 2016 SURVEY
- AVERAGE MONTHLY TV VIEWERSHIP 11.1 MILLION IN CANADA
- WE REACH ALMOST 50% OF THE TOTAL CANADIAN MOBILE UNIVERSE
Sources: Global Reach Report, Web data sources: Omniture, GAP. Simply Measured, Google Analytics, Twitter Analytics, Facebook Insights.
Numeris Data FY16 YTD * Cume Reach Aug 31/2015 - Feb 28/16 - Average Monthly Total Canada/Think TV Numeris ;Infosys Tv PPm By 2014/2015;Total TV Total Canada M-Su 2a-2a 1 minute reach/Nlogic RTS 2015 M-Su Total.comScore media Metrix MultiPlatform Total Minutes 3 Month average May-July 2015. ComScore Desktop Web March 2016 A18+comScore Total Mobile Apps A18+ (News & Info Category)/crossvisiting based on multiplatform /Ipsos 2015 Most Influential Brands Canada/emarketer. ComScore March 2016 Total Audience. Source:FY16 YTD Canadian Reach Numeris/comScore/Omniture Data - March 2016
Numeris Data FY16 YTD * Cume Reach Aug 31/2015 - Feb 28/16 - Average Monthly Total Canada/Think TV Numeris ;Infosys Tv PPm By 2014/2015;Total TV Total Canada M-Su 2a-2a 1 minute reach/Nlogic RTS 2015 M-Su Total.comScore media Metrix MultiPlatform Total Minutes 3 Month average May-July 2015. ComScore Desktop Web March 2016 A18+comScore Total Mobile Apps A18+ (News & Info Category)/crossvisiting based on multiplatform /Ipsos 2015 Most Influential Brands Canada/emarketer. ComScore March 2016 Total Audience. Source:FY16 YTD Canadian Reach Numeris/comScore/Omniture Data - March 2016